200–250 daily app installs at just ₹2 CPI through hyper-local geo-targeting. A food auction startup's dream launch made real.
250+
Daily App Installs
₹2
Cost Per Install (CPI)
100%
Geo-Targeted Success
Hungry Top is a food auction startup that launched in Kolkata — a first-of-its-kind concept where users bid for food items at reduced prices. For the app to succeed, they needed rapid, high-volume installs from a very specific geographic area: North Kolkata pin codes. The challenge was to drive real, quality installs at a minimal cost.
Most app install campaigns suffer from broad targeting, inflated costs, and poor conversion quality. Hungry Top needed installs from a hyper-specific geography — not just Kolkata, but specific pin codes in North Kolkata where their initial food partners were operational.
We built a hyper-local performance marketing strategy using pin code-level geo-targeting on Meta (Facebook & Instagram). Every rupee of the budget was directed toward users within the exact delivery zones.
We successfully delivered targeted app downloads within specific North Kolkata pin codes at an extremely efficient budget of just ₹2 per install, making the food auction startup's launch a massive success. The campaign ran consistently at 200–250 installs per day — well within cost targets.
In a market where average CPI for food apps ranges from ₹15–50, achieving ₹2 CPI with quality, geo-targeted installs represents a 7–25x improvement in efficiency. This gave Hungry Top a powerful user base exactly where they needed it most.
Client
Hungry Top
Location
Kolkata, West Bengal
Industry
Food Tech / App
Services
App Install Campaigns, Meta Ads, Geo-Targeting
Target Area
North Kolkata Pin Codes
₹2 CPI
Industry average is ₹15–50. We delivered at ₹2 — that's up to 25x more efficient.